CONAGRA // SOCIAL & EXPERIENTIAL

From Summer 2019 to Jan 2020, I worked on social and experiential work for the brands that ConAgra owns. These brands include; Slim Jim, Duncan Hines, Angie’s BOOMCHIKAPOP, Snack Pack, Gardein, Reddi-wip, Glutino and many more.

During this time, I executed multiple cross-brand, table top shoots from pre-production to post through delivery. I obtained or created props, products, signage, and influencer boxes for shoots, events, and external activations.

I managed and assisted with the creation of day-to-day social posts, through sourcing UGC, executing ‘mini-shoots’, and writing copy for posts/articles. I collected content from events and activations or directed team members to ensure content was captured properly and within guidelines.

In addition, I assisted the senior producer with launching a major campaign for Slim Jim.

Slim Jim // Long Boi Gang Launch

Slim Jim created an LTO product and merch for their fans on instagram, who are called the Long Boi Gang (LBG). These fans are passionate about the product/instagram page and we wanted to ensure we could launch the ‘gang’ in the best way possible.

For this launch, we created a social campaign, a microsite and executed an activation.

This was launched over Slim Jim’s instagram in partnership with Tipsy Eleves and Amazon. See pieces of our launch captured in instagram stories here:

Campaign Video // LBG Product Launch // LBG Merch Drop // Longest Boi Activation

During this project, I helped manage the relationships with clients, talent, and vendors for the shoot, activation, and product launch. Created influencer boxes, ensured all appropriate paperwork was signed, obtained products/props/wardrobe, and handled the invoice process.