NEW YORK LIFE

New York Life launched their new integrated brand/marketing campaign and site in September 2016. This brand update and launch came from their desire to reach maturing millennials.

To achieve this objective, several different project streams were created to address everything from content creation/migration to development. We used a variety of agile and waterfall management practices and had weekly meetings to ensure the full client team was on track.

During this project, I worked across all seven teams to ensure continuity across the board and to learn about each step of a project this large. I worked with every discipline, helped create the unified naming structure, and managed the content entry for the full site before launch.