NIKE HYPERCOMPRESSION

This project started through a partnership between my Design for Media class at the University of Oregon School of Journalism and Nike. The objective was to propose a solution to Nike's sales problem with the HyperCompression product. My team and I found through our research one specific truth about the product and created the campaign: First Skin.

The Deliverables:

Web: Our team redesigned Nike’s Compression webpage to provide a more detailed account of the different types of compression wear. The redesign included more in-depth reviews that showed specific characteristics of the gear such as “Runs Tight” or “Runs Loose”. 

The re-design is meant to offer the consumer more detail on the product, while still maintaining the simple clean look of the site. NIKE implemented our product review design into their site. 

Ad: Focusing on athletes who are determined to better themselves, we created an advertisement that details the wide variety of activities HyperCompression can be worn for. Near the end, it is revealed that the athlete is in fact a surfer, further emphasizing the diverse field of athletes represented by HyperCompression.

We created our ad in one weekend using three cameras, five people, a drone, and a Nike model with an amazing van.   

Tag: We designed clothing labels that detailed the purpose of each compression type. Each compression wear was given its own icon that could easily be identified near the bottom of each tag.